Access
To read this story in full you will need to login or make a payment (see right).
News and Views
Nature 422, 125-126 (13 March 2003) | doi:10.1038/422125b
Open Innovation Challenges
-
Methods to Analyze Consumer Emotions
The Seeker is looking for methods to analyze consumer emotions. This Challenge requires only a writ...
-
Single-cell Analysis Platform
This Challenge is looking for novel approaches to analyzing changes at a single-cell level. This is...
- More Challenges
- Powered by:
nature jobs
Manager Client Services
- Indegene Lifesystems Pvt. Ltd
- Bengaluru 560 071 India
Associate Scientific Manager / Scientific Manager-Organic / Medicinal Chemistry
- Syngene International
- Bangalore, Karnataka 560099 India
Behavioural science: Fair's fair
Truman Bewley
Abstract
A basic theory of behaviour holds that people act only in their own best interests. But more complex motives are apparent in an experimental study that shows that generosity is diminished by the unfairness of others.
The rationality hypothesis brings order to much of the thinking in social sciences, and especially in economics. According to this hypothesis, people act solely to advance their own interests, interpreted in the most selfish way.
To read this story in full you will need to login or make a payment (see right).
