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Nature 420, 724 (19 December 2002) | doi:10.1038/420724b
Corporate chiefs told to follow animal urges
John Whitfield
Three British zoologists have set up a consultancy firm that plans to sell ideas gleaned from the study of animal behaviour to corporate clients.Animals and businesses face many of the same problems, argues one of the group, Alex Kacelnik of the University of Oxford.
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