Skip to main content

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

  • Original Article
  • Published:

Is he a healthy weight? Exposure to obesity changes perception of the weight status of others

Subjects

Abstract

Background:

The prevalence of obesity has increased dramatically in recent years. As exposure to obesity increases, perceptions of what is a ‘normal’ weight are likely to change and this may result in overweight and obese people being perceived as healthier weights than they actually are. We tested whether exposure to obesity results in individuals being more likely to perceive an overweight person as being of healthy weight and whether this would impact upon evaluations of whether an overweight person should consider losing weight.

Methods:

Across three experiments with over 350 participants, we examined the effect that exposing participants to photographs of either obese or healthy weight young males had on visual judgements of whether an overweight young male was of healthy weight. We also tested whether exposure influenced participants’ perceptions of what a ‘normal’ weight is, as we predicted that this might mediate the effect that obesity exposure has on weight perceptions.

Results:

In all studies, exposure to obesity resulted in an overweight male being perceived to be of healthier weight. There was also evidence that this effect was explained by changes to perceptions of what is a ‘normal’ weight (Experiment 2). Obesity exposure also resulted in participants being more likely to believe that an overweight person did not need to consider losing weight (Experiment 3).

Conclusions:

These findings provide causal evidence that perceptions of weight and health status are strongly influenced by the body weight of the people we see around us.

This is a preview of subscription content, access via your institution

Access options

Buy this article

Prices may be subject to local taxes which are calculated during checkout

Figure 1
Figure 2

Similar content being viewed by others

References

  1. Swinburn BA, Sacks G, Hall KD, McPherson K, Finegood DT, Moodie ML et al. The global obesity pandemic: shaped by global drivers and local environments. Lancet 2011; 378: 804–814.

    Article  PubMed  Google Scholar 

  2. Ogden CL, Carroll M, Curtin LR, McDowell MA, Tabak CJ, Flegal KM . Prevalence of overweight and obesity in the United States, 199-2004. J Am Med Assoc 2006; 295: 1549–155.

    Article  CAS  Google Scholar 

  3. Kuchler F, Variyam JN . Mistakes were made: misperception as a barrier to reducing overweight. Int J Obes 2003; 27: 856–861.

    Article  CAS  Google Scholar 

  4. Wetmore C, Modkdad AH . In denial: misperceptions of weight change among adults in the United States. Prev Med 2012; 56: 93–100.

    Article  Google Scholar 

  5. Wardle J, Haase AM, Steptoe A . Body image and weight control in young adults: international comparisons in university students from 22 countries. Int J Obes 2006; 30: 644–651.

    Article  CAS  Google Scholar 

  6. Truesdale K, Stevens J . Do the obese know they are obese? N C Med J 2008; 69: 188–194.

    PubMed  PubMed Central  Google Scholar 

  7. Burke MA, Heiland FW, Nadler CM . From overweight to about right: evidence of a generational shift in body weight norms. Obesity 2009; 18: 1226–1234.

    Article  PubMed  Google Scholar 

  8. Maximova K, McGrath JJ, Barnett T, Loughlin J, Paradis G, Lambert M . Do you see what I see? Weight status misperception and exposure to obesity among children and adolescents. Int J Obes 2008; 32: 1008–1015.

    Article  CAS  Google Scholar 

  9. Etelson D, Brand DA, Patrick PA, Shirali A . Childhood obesity: do parents recognize this health risk? Obesity 2012; 11: 1362–1368.

    Article  Google Scholar 

  10. Jones AR, Parkinson KN, Drewett RF, Hyland RM, Pearce MS, Adamson A . Parental perceptions of weight status in children: the Gateshead Millenium Study. Int J Obes 2011; 35: 953–962.

    Article  CAS  Google Scholar 

  11. Cialdini RB, Goldstein NJ . Social influence: compliance and conformity. Ann Rev Psychol 2004; 55: 591–562.

    Article  Google Scholar 

  12. Kallgren CA, Reno RR, Cialdini RB . A focus theory of normative conduct: when norms do and do not affect behavior. Pers Soc Psychol Bull 2003; 26: 1002–1012.

    Article  Google Scholar 

  13. Epley N, Gilovich T . The anchoring and adjustment heuristic. Why the adjustments are insufficient. Psychol Sci 2006; 17: 311–318.

    Article  PubMed  Google Scholar 

  14. Stunkard AJ, Sorenson T, Schlusinger F . Use of the Danish adoption register for the study of obesity and thinness. In Kety S (Ed.) The Genetics of Neurological and Psychiatric Disorders. Raven Press: New York, NY, USA, 1980. pp 115–120.

    Google Scholar 

  15. Tehard B, van Liere MJ, Com Nouque C, Clavel-Chapelon F . Anthropometric measurements and body silhouette of women: validity and perception. J Am Diet Assoc 2002; 102: 1779–1784.

    Article  CAS  PubMed  PubMed Central  Google Scholar 

  16. Goffin RD, Olson JM . Is it all relative? Comparative judgments and the possible improvement of self-ratings and the ratings of others. Perspect Psychol Sci 2011; 6: 48–60.

    Article  PubMed  Google Scholar 

  17. Olson JM, Goffin RD, Haynes G . Relative versus absolute measures of explicit attitudes: implications for predicting diverse attitude-relevant criteria. J Pers Soc Psychol 2007; 93: 907–926.

    Article  PubMed  Google Scholar 

  18. Killen JD, Taylor CB, Hayward C, Haydei KE, Wilson DM, Hammer L et al. Weight concerns influence the development of eating disorders: A four year prospective study. J Consult Clin Psychol 1996; 64: 936–940.

    Article  CAS  PubMed  Google Scholar 

  19. Rodin J . Cultural and psychosocial determinants of weight concerns. Ann Intern Med 1993; 119: 643–645.

    Article  CAS  PubMed  Google Scholar 

  20. Boothroyd LG, Tovee MJ, Pollet TV . Visual diet versus associative learning as mechanisms of change in body size preferences. PLoS One 2012; 7: e48691.

    Article  CAS  PubMed  PubMed Central  Google Scholar 

  21. Wang Y, Beydoun MA, Liang L, Caballero B, Kumanyika SK . Will all Americans become overweight or obese? Estimating the progression and cost of the US obesity epidemic. Obesity 2008; 16: 223–233.

    Google Scholar 

  22. Chistakis NA, Fowler JH . The spread of obesity in a large social network over 32 years. N Engl J Med 2007; 357: 370–379.

    Article  Google Scholar 

  23. Vartanian L, Shaprow JG . Effects of weight stigma on exercise motivation and behaviour: a preliminary investigation among college-aged females. J Health Psychol 2008; 13: 131–138.

    Article  PubMed  Google Scholar 

Download references

Acknowledgements

We thank Hannah Cutler, Kay-Leigh Crosby, Alexandra Cunliffe, Imogen Cuckson, Rebecca Dallas, Jennifer Davies, Phillip Davies, Zoe Holland and Moon Wilton for their assistance with data collection.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to E Robinson.

Ethics declarations

Competing interests

The authors declare no conflict of interest.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Robinson, E., Kirkham, T. Is he a healthy weight? Exposure to obesity changes perception of the weight status of others. Int J Obes 38, 663–667 (2014). https://doi.org/10.1038/ijo.2013.154

Download citation

  • Received:

  • Revised:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1038/ijo.2013.154

Keywords

This article is cited by

Search

Quick links