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Empowering general practitioners in nutrition communication: individual-based nutrition communication strategies in Croatia

Abstract

Background:

There are a number of factors influencing individual food habits and the prerequisite for effective national strategy development is reorganization of factors aggravating or facilitating this dynamic process.

Aims:

The aims of this paper are to present a Croatian contextual framework influencing individual-based nutrition communication strategies and to identify important factors by general practitioners (GPs) and population.

Methods:

Two Croatian surveys are presented. The first one was carried out among GPs (random 425 GPs, all with office on lease) and the second on an adult population in Croatia (random 9060 respondents) answering the question: ‘In the past year, has anyone advised you to change your behaviour?’

Results:

The Croatian case studies showed that GPs considered smoking and alcohol as more important public health issues than unbalanced nutrition and physical activity. GPs also recognized their role in individual work with patients in secondary and tertiary prevention, less in primary prevention or work with groups and the community. Among the obstacles in individual-based communication in daily work, they reported lack of time, lack of incentives, lack of knowledge and lack of family approach in nutrition consultation. They were more likely to advise the elderly, those with lower education, unemployed, overweight, those who lived alone and those who visited GP's office regularly. Differences in respondents' answers are determined by education and workplace.

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Correspondence to G Pavlekovic.

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Discussion after Pavlekovic

Van Weel: Can you tell us a bit more about the contract family doctors have in Croatia? Last year I was in Croatia, and then they were negotiating the new contract, and one of the fascinating things of that was that GPs in Croatia receive protected time for health education and prevention. Did that materialize?

Pavlekovic: In the past, we had a very high level of social security and health security. Everyone had the right to free of charge health services. In the last 15 y, the position of GPs has changed; at present, practically all GPs are working in rented offices with a contract with individuals. Quite often, especially in rural areas, this means that in the contract is the whole family. And they receive per capita from the health insurance funding for those families. Since last year, we have our contract with inhabitants who choose us; we are paid a certain percentage for preventive measures. This means that we can ask for financial support from health insurance companies for 20% or our work additionally. It is true that the list of preventive measures are very well done. Including health educational work. This is I would say a good prerequisite, because at least GPs are externally motivated for prevention. But the problem in reality is that you can say to someone: wash your hands, but if you do not give him the soap and water he will not do so. So even if they are stimulated financially, they do not have the other prerequisites to do prevention, like education. And also there is the problem of the number of patients that we have. The average consultation in my country is 4 min.

Truswell: One of the classic descriptions of the Mediterranean diet is the one as surveyed in the Seven Countries Study. The coastal part of Croatia then was called Dalmatia. These people had a typical Mediterranean diet, with a lot of fish. Inland they had a more German/Bulgarian diet. There are not many countries with such diversity in intake.

Pavlekovic: And it is interesting that this difference is still present. I was involved in the Seven Countries Study as a very young physician.

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Pavlekovic, G., Brborovic, O. Empowering general practitioners in nutrition communication: individual-based nutrition communication strategies in Croatia. Eur J Clin Nutr 59 (Suppl 1), S40–S46 (2005). https://doi.org/10.1038/sj.ejcn.1602173

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