Original Communication
European Journal of Clinical Nutrition (2005) 59, Suppl 1, S108–S116. doi:10.1038/sj.ejcn.1602182
Personalized nutrition communication through ICT application: how to overcome the gap between potential effectiveness and reality
L I Bouwman1, G J Hiddink1, M A Koelen1, M Korthals2, P van't Veer3 and C van Woerkum1
- 1Communication Sciences, Wageningen University, Wageningen, The Netherlands
- 2Applied Philosophy, Wageningen University, Wageningen, The Netherlands
- 3Agrotechnology and Food Sciences, Wageningen University, Wageningen, The Netherlands
Correspondence: LI Bouwman, Communication Sciences, PO Box 8130, 6700 EW Wageningen, The Netherlands. E-mail: laura.bouwman@wur.nl
Abstract
The potential effectiveness of personalized nutrition communication through the Internet is promising in terms of addressing personal relevance, flexibility, interactive options and amount of people that can be reached. However, little research on the contribution to behaviour change has been done. The MyFood program at Wageningen University aims at providing insight into strategies to implement personalized nutrition communication through interactive tools. In this article we present the framework for research on social acceptance of personalized nutrition communication through interactive computer technology as part of the MyFood program.
