Point/Counterpoint
Clinical Pharmacology & Therapeutics (2007) 82, 360–362. doi:10.1038/sj.clpt.6100348
Direct-to-Consumer Advertising of Prescription Drugs: Balancing Benefits and Risks, and a Way Forward
- 1Department of Internal Medicine, University of California, Davis, California, USA
- 2Departments of Communication and Public Health Sciences, University of California, Davis, California, USA
Correspondence: RL Kravitz, (rlkravitz@ucdavis.edu)
