On 1 November 2017 at an exclusive event in Central London, a revolutionary new dental product was launched to tackle Britain's poor toothbrushing habits. Brushlink is a device that costs less than £30 that will transform any toothbrush into a smart toothbrush.

Brushlink combines a tracking device attached to your toothbrush with a smartphone app. The smartphone app provides the user with real time brushing guidance and performance monitoring. Each brushing session is scored and monitored and the cumulative data can be shared with dental professionals so that they can provide targeted help and advice to the patient.

The tracking device is a tiny hi-tech Bluetooth unit that attaches easily to any toothbrush and monitors brushing frequency, duration and, for the first time, angulation, so that correct brushing angles can be encouraged, reinforced and monitored to help prevent gum disease.

Brushlink was founded by CEO Dr Dev Patel (featured in the BDJ earlier this month: http://go.nature.com/2hoKg8X).

Through using Brushlink, patients can sync their brushing data with a Brushlink certified dental practice, for tailored dental hygiene recommendations, and earn bespoke discounts.

For more information about Brushlink and to order, visit https://brushlink.com/.