Scientifically developed by the founder of The California Breath Clinics, dentist and internationally acclaimed 'Bad Breath Guru' Dr Harold Katz, the new The Breath Company Healthy Gums Oral Rinse, £14 for 500 ml, is formulated for patients to use in their daily oral care routine to support and maintain healthy gums.

The Breath Company Healthy Gums Oral rinse is packed with actives proven to support and promote gum health. Formulated with an ingredient proven to fight gum disease it works in two ways by eliminating the germs associated with gum disease and reducing the formation of biofilm which leads to plaque and tartar build-up.

Used twice a day, this oral rinse will rapidly improve healthy gum appearance and provide relief from bleeding and sensitivity caused by gingivitis. Approved for use by diabetics and pregnant and nursing mums, it is gluten free, vegan and Kosher.

To use the Oral Rinse, shake well before use then rinse the mouth for one minute with one capful. Gargle with another capful for 30 seconds to clean your throat, and wait five minutes before eating. Use morning and night.

The Breath Company Gums Oral Rinse, £14 for 500 ml, is available from Boots stores nationwide and www.boots.com.