When Channel Five's The Gadget Show needed dental equipment for their latest product testing segment, they chose A-dec. The purpose of the piece was to test the latest electronic toothbrushes on the market with celebrity dentist, James Russell, and A-dec were happy to help by providing the dental chair, light and delivery system for the filming of the show.
The ten product testers were instructed to eat a sandwich and then each would use a different toothbrush to clean their teeth with James Russell monitoring the results using a disclosing dye. The results showed there were four clear leaders including the Philips DiamondClean and Oral-B TriZone5000 brushes.
The presenters then took on the toothbrush challenge themselves with A-dec creating the perfect surgery environment for the test. Using the latest Red Dot award winning A-dec LED light along with the premium quality A-dec 500 chair, the presenters were able to test the products in a more suitable environment.
Sitting in the A-dec 500 chair with fuchsia sewn upholstery, The Gadget Show's presenters thoroughly tested the remaining brushes. Sitting on a fuchsia A-dec stool, dentist James Russell helped the team decide which was the best brush to buy.
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Fuchsia upholstery takes star turn on TV show. Br Dent J 215, 247 (2013). https://doi.org/10.1038/sj.bdj.2013.859
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DOI: https://doi.org/10.1038/sj.bdj.2013.859