Product News

British Dental Journal 214, 130 (2013)
Published online: 8 February 2013 | doi:10.1038/sj.bdj.2013.139

Pick a dentist, any dentist

Please send product news information and images to Kate Maynard at the BDJ, Nature Publishing Group, The Macmillan Building, 4–6 Crinan Street, London, N1 9XW.

Product news is provided as a service to readers using text and images from the manufacturer, supplier or distributor and does not imply endorsement by the BDJ. Normal and prudent research should be exercised before purchase or use of any product mentioned. is a new 'online dentist finder' service that takes practices who subscribe to Software of Excellence EXACT to the top of Google rankings when a search is made for a dentist in a specified town or city. This level of exposure is unachievable for most practices, but by joining, dentists can collectively benefit from's expertise in search engine optimisation.

Brought to market in association with Software of Excellence, is powered by existing secure online booking technology that has already been used to process over 10,000 online appointments. Subscriber practices are able to manage their online profile and display available appointments, encouraging patients to book appointments when they are actively searching for a local dental practice. is an innovative platform that enables practices to attract more new patients and fill short notice gaps, reducing the burden on the reception team and effectively creating a 24-hour virtual receptionist.

To learn more about how your dental practice can capture more bookings from new patients contact Software of Excellence by visiting or go directly to


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