Opinion abstract
British Dental Journal 203, 237 - 238 (2007)
Published online: 8 September 2007 | doi:10.1038/bdj.2007.783
Subject Categories: Dental business | Professional development
The role of coaching in the business of dentistry
Coaching in the business of dentistry will:
- Increase awareness and responsibility within individuals or teams to enhance performance.
- Allow individuals and teams to define their own training needs and instil a sense of pride.
- Create and clarify a shared vision for teams, helping them or individuals achieve their goals.
- Improve the facets of leadership to the benefit of the individual and the team.
- Improve all aspects of communication leading to clear understanding.
Abstract
Coaching is a subject dentistry appears to have let slip by, yet as this article outlines, it has so much to offer in many different aspects of dentistry, but particularly in fulfilling the Standards for dental professionals determined by the General Dental Council (GDC). Evidence suggests that coaching has produced tremendous benefits to business, and dentistry is a business.