Abstract

Aim In 2003, the West of Scotland Cancer Awareness Programme (WoSCAP) launched their oral cancer campaign to raise public awareness of the disease in five NHS boards across the West of Scotland. The aim of this study was to evaluate the campaign by reviewing patients attending rapid access clinics in the 11 secondary care units across the five boards.

Design Data were collected in 2004 during the second phase of the campaign via a two part self-completing questionnaire; the first part collected information from the patients and the second part from the clinicians, in rapid access clinics in the secondary care units.

Results In total, 580 questionnaires were given out in the clinics with 538 completed patient sections (response rate 93%) and 500 completed clinician sections (response rate of 86%). More than two thirds of rapid access secondary care patients had seen a recent health campaign related to mouth cancer, and 46% responded that the campaign had encouraged them to seek advice more quickly. Of the patients examined in the clinics, 5% had a provisional diagnosis of a malignant lesion, 7% a potentially malignant lesion, and the majority of lesions were benign. The clinicians deemed 30% of the referrals to be inappropriate.

Conclusions The results show a high percentage of patients attending rapid access clinics were aware of the campaign. However, there were a disproportionate number of inappropriate referrals to the rapid access clinics compared to genuinely urgent cases.

1. Locum Consultant in Dental Public Health, Fife and Forth Valley NHS Boards, University of Glasgow Dental School, 378 Sauchiehall Street, Glasgow, G2 3JZ
2. Professor/Honorary Consultant in Dental Public Health, Dental Public Health Unit, University of Glasgow Dental School, 378 Sauchiehall Street, Glasgow, G2 3JZ
3. Consultants in Oral Medicine, Department of Oral Medicine, Glasgow Dental Hospital and School, 378 Sauchiehall Street, Glasgow, G2 3JZ
4. Consultants in Oral Medicine, Department of Oral Medicine, Glasgow Dental Hospital and School, 378 Sauchiehall Street, Glasgow, G2 3JZ
5. Consultant Maxillofacial/Head and Neck Surgeon, Monklands Hospital, Airdrie, ML5 3BN
6. Lecturer in Dental Public Health, University of Glasgow Dental School, 378 Sauchiehall Street, Glasgow, G2 3JZ

Correspondence to: J. Rodgers¹ e-mail: jennifer.rodgers@nhs.net