Trade News

British Dental Journal 195, 112 (2003)
Published online: 26 July 2003 | doi:10.1038/sj.bdj.4810386

New toothpaste

Please send trade news information and illustrations to Arveen Bajaj at the BDJ, 64 Wimpole Street, London W1G 8YS. Trade news is supplied as a service to the reader and does not imply endorsement by the BDJ. Normal and prudent research should be exercised before purchase of use of any product mentioned.

A toothpaste containing perlite claims to polish teeth to a high lustre and clean teeth effectively, removing surface stains without causing damage either to the tooth structure or to the soft tissue.

Cleanicdent contains a naturally occurring organic compound called perlite. The perlite low abrasive particles gradually reduce in size under the pressure of the toothbrush, using an integrated variable abrasion mode, which allows the first stage of cleaning and surface stain removal followed by a high gloss polishing action.

Plaque and stains will take longer to accumulate on the polished teeth, resulting in a cleaner and fresher mouth.

Patients must first smear the Cleanicdent over the teeth and then begin brushing. This ensures that all teeth are first cleaned and then polished as the toothpaste breaks down.

Cleanicdent will only be available to patients through dental practices in packs of eight Cleanicdent tubes. Each pack is supplied complete with a display stand and patient leaflets.

Reader response number 54

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