Sir, I would like to make a special mention and give some history and background to what is one of the UK's more important campaigns to increase awareness in oral health. It first started back in 1977 under the name Smile '77. During the 1980s and 1990s a few messages were shared with the public such as 'Eat well and stay biting fit' or 'Show your teeth you care!' It was on its 30th birthday when due to an increase in popularity, it started a new era as National Smile Month. We are familiar with its three points as they have been replicated through every campaign: 'Brush your teeth last thing at night and at least on one other occasion with a fluoride toothpaste; cut down on how often you have sugary foods and drinks; visit your dentist regularly, as often as they recommend'. I would like to thank in my name and in that of the profession, everyone who has been part of the campaign. It is rewarding to see again this year social media people sharing lovely pictures and messages raising awareness in oral health. However, as prevention is part of our core standards it would be great to keep the same enthusiasm all year long.

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