Large organizations struggle to implement new and promising sustainability practices widely, as documented extensively by social science research. Networks of informal relationships among people can contribute to the diffusion and learning of such innovations.
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Henry, A.D. Learning sustainability innovations. Nat Sustain 1, 164–165 (2018). https://doi.org/10.1038/s41893-018-0053-9
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DOI: https://doi.org/10.1038/s41893-018-0053-9
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