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DEMAND-SIDE RESPONSE

Misperceived energy use and savings

Nature Energy volume 3, pages 1029–1030 (2018)Cite this article

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Perceptions of energy use and potential savings are rife with systematic and problematic errors. Now research shows that these misperceptions are more important predictors than actual savings for consumer acceptance of a demand-side response programme, potentially limiting the effectiveness of such programmes for both utilities and consumers.

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Authors and Affiliations

  1. School of Public and Environmental Affairs, Indiana University Bloomington, Bloomington, Indiana, USA

    Shahzeen Z. Attari

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  1. Shahzeen Z. Attari
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Correspondence to Shahzeen Z. Attari.

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Attari, S.Z. Misperceived energy use and savings. Nat Energy 3, 1029–1030 (2018). https://doi.org/10.1038/s41560-018-0298-6

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