Product Focuses

A PRoduct Focus is an advertorial feature designed to assist research equipment suppliers in communicating new product developments or releases to the global life science community. Written by PR agencies that Nature Publishing Group has partnered with, PRoduct Focuses are published in almost every issue of Nature, Nature Methods, Nature Biotechnology and Nature Reviews Drug Discovery.

Why should suppliers submit content for the Product Focuses?

Firstly, it's free. Not only that but each Product Focus is seen by our vast global audience of researchers - allowing you to raise the profile of your product and generate enquires.

If you would like more information about how to be included in PRoduct Focus please send an email to productfocus@nature.com with PRoduct Focus in the subject line. Please include your contact details.

You may also contact Svenja Nemetschek at +44 (20) 7843-4935 or Joshua Ferguson at +1 (212) 726-9267.

Nature Methods Application Notes

Nature Methods is read by over 60,000 lab researchers worldwide for its high-quality content and news on the latest products and technologies. Our readers are always on the lookout for new lab equipment and its usages, so naturally our Application Notes - technical essays describing the performance of interesting new products or the innovative applications of laboratory technologies - have quickly become a must read for bench researchers. Application notes are published both in print and online. Focus groups for Nature Methods readers have indicated that application notes are their preferred medium for obtaining new product information.

If you would like to find out more go to
http://www.nature.com/app_notes/nmeth/info/index.html

You may also contact Adrienne Adelsberger at +1 (212) 726-9254 or Svenja Nemetschek at +44 (20) 7843-4935.

Nature Research, Nature Review & Academic Journal supplements

In addition to Nature, NPG also publishes 43 other highly successful journals, many of which have their own program of supplements. The more specialised and focused nature of the journals is reflected in the topics covered. Most recently, successful publications have covered developmental neuroscience, autoimmunity and breast cancer. The more targeted nature of the topics provides supporting organisations with a great opportunity to enhance their image to a select community.

Custom Offers

Inserts/cigarbands/outserts/special supplements are all available upon request. If you would like to discuss how a customized insert can help communicate your marketing message, our advertising team would be happy to help.

Posters and Calendars

Nature and Nature-branded titles often prepare posters or calendars to accompany special issues or conferences. These are extremely popular with researchers in the field and offer immediate impact for sponsors.

Our dedicated Business Development team works with individual sponsors to ensure that both the sponsor and the scientific community receive maximum benefit with each of these projects.

For further information on any of the advertising opportunities available at NPG, please contact your advertising representative