General Design Constraints

Due to the increasing frequency with which email recipients are using the ‘preview pane’ option, and with a similarly large proportion of images additionally blocked by default, we recommend keeping image use away from the top left of your email design. This will ensure that your message is read by the largest audience possible.

The subject line should be no more than 8 words. The average email viewer can see 60 characters in his subject line before it is cut off.

Keep the email length to a minimum to reduce the need for excessive vertical scrolling.

Emails may not employ persistent rapid / ‘strobing’ animation of any graphic, copy, or background element(s).

Emails cannot mislead the user. No creative can mimic or resemble any Windows / Macintosh / Unix dialogue boxes, error messages or the like. Non-functioning drop-down menus, radio buttons and text boxes will not be accepted.

NPG has final approval over all email creative supplied; in the case of extreme negative user feedback / interference, NPG reserves the right to pull creative prior to campaign delivery.

For recommendations on how to reduce the likelihood of your e-mail message being filtered as ‘spam’ try feeding it through an online tool like that found at http://spamcheck.sitesell.com/

NPG Online Design Services

Not all of our advertisers have access to digital agencies or design staff of their own. Within the Online Advertising Operations team at NPG, we have a team of designers available to produce creatives on your behalf. We are able to design any of the materials detailed in this specifications document, however, please do bear in mind that this option will add more delivery time to your proposed campaign - start dates should be planned accordingly.

Talk to your sales rep about NPG’s online design services, e-marketing campaigns of significant size could benefit from FREE design service. Our normal digital design rates are also very reasonable