Using Third Party Rich Media Vendors

Our currently approved third party rich media vendors are:
Bluestreak, DoubleClick DART Motif, Eyeblaster and Point Roll
New vendors will need testing in advance of deal completion. NPG’s websites contain W3C validated CSS and XHTML which can cause conflicts with some non-validated vendors.

We serve all of our online adverts via Doubleclick - a vendor which has completed the Interactive Advertising Bureau (IAB) certification process and achieved ad measurement accreditation by the Media Rating Council (MRC). MRC accreditation certifies that DoubleClick's DART ad-serving platform - which encompasses both DART for Advertisers and DART for Publishers - adheres to industry standards for counting digital ad impressions. Your choice to use third party rich media vendors to serve adverts is outside of our control; in order to hit scheduling targets on booked inventory across the nature.com network an impression is defined by our DART for Publishers data, and not by your own vendor. If you have concerns that your choice of ad-serving vendor could result in some inconsistency with Doubleclick delivery statistics we recommend overbooking your campaign by 5% at the outset with your NPG sales rep.

Third party servers should contact NPG’s Online Ad Ops team at least 1 business day before rotating new advertisements into an existing ad campaign and provide those new advertisements for review.