Impact Factor

Nature ranks second out of 48 journals in multidisciplinary science, and first in total number of citations (390,690) and articles (962). The journal impact factor is a measure of the frequency with which the 'average article' in a journal has been cited in a particular year. Impact factors are the best available independent means scientists have of assessing a journal's visibility and scientific credibility. They are used by many parties, including advertisers, to position a journal in relation to the competition.

⁺Source: Journal Citation Reports, Thomson, 2006.

Nature targets Senior Scientists and Executives

With over 55,000 qualified paid subscribers, Nature makes a big impact in the scientific community by targeting senior scientists and executives.

Worldwide Circulation*

56,067

Worldwide Readership** 

571,883

Geographic Breakdown* 

North America 55%

Europe 27%

Asia Pacific 17%

ROW 1%

*Source: BPA, June 2007.

**Source: Publisher's Data, Oct 2006.

Targeting Executive and Senior Scientists

Nature is read by 377,443 senior scientists and executives. 

-Senior Scientists 58%

-Bench Scientists 26%

-Executives 8%

-Other 8%

The average Nature reader shares their copy of the journal with 10.2 other readers.**

Place of Work*

College/ University 47%

Hospital Medical School 10%

Publicly Funded Research Institute  10%

Industry/ Corporation  7%

Government  6%

Privately Funded Research Institute  4%

Legal/ Financial/ Consultancy  3%

Other  13%

* Source: Readex Survey, Mar 2007.

The average Nature reader spends 1.46 hours reading each issue.  On average, 46% of readers keep an issue of Nature for 1 year or longer. **

Our readers influence the purchase of your products and services. 

Products used by Nature readers include:**

-Antibodies 29%

-Apoptosis  6%

-Assay kits 24%

-Cell biology tools  20%

-Cell/tissue culture  29%

-Centrifuges 45%

-Chromatography  30%

-Cloning & expression  26%

-Electrophoresis  36%

-ELISA  13%

-Enzymes/reagents  30%

-Fluorescence/luminescence detection tools  26%

-Genomic tools 11%

-High-throughput/automation  10%

-Immunochemicals  20%

-Immunoglobins  11%

-Liquid handling  18%

-Mass spectrometry  22%

-Microarrays  13%

-Microscopy  46%

-PCR/RT-PCR  33%

-Protein biochemistry  25%

-siRNA  8%

-siRNA technology (RNA)  11%

-Software  55%

-Spectrophotometry  28%

-Thermocylers  20%

-Tissue culture reagents  29%

Reader's purchasing responsibility**

-Authorize or make purchasing decisions  60%

-Recommend/specify brands/suppliers  22%

-Involved in other way  6%

-Not involved  12%

Final decision maker's budgetary responsibility**

-$500,000 +  8%

-$150,000 to $499,999  17%

-$50,000 to $149,999  36%

-$49,999 or less  39%

Which of the following actions have final decision makers taken as a result of reading an advertisement in Nature? **

-Visited a company's website 68%

-Discussed product/service with others 41%

-Passed advertisement to others  37%

-Filed advertisement for future reference  33%

-Purchased/ordered a product/service  18%

-Emailed dealer/supplier/representative  17%

-Recommend a product/service  13%

-Telephoned using 800 number  5%

Nature readers find the journal important to their work.**

(Percentages indicate those who find the journal "important" or "extremely important".)

-Nature 75%

-Science 70%

-Proceedings of the National Academy of Sciences 37%

-Cell 22%

-The Scientist 9%

Nature readers find the journal useful for obtaining product information**

(Percentages indicate those who find Nature "important" or "extremely important".)

-Nature 53%

-Science 47%

-Proceedings of the National Academy of Sciences 20%

-Cell 16%

-The Scientist 16%

**Simmons Custom Research, August 2006