Review Article |
Featured
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Letter |
Credibility-enhancing displays promote the provision of non-normative public goods
A field study and three experiments demonstrate that people who engage in rare (non-normative) prosocial behaviours will be more effective advocates for those behaviours than people who merely praise the virtues of these prosocial behaviours.
- Gordon T. Kraft-Todd
- , Bryan Bollinger
- & David G. Rand